giffgaff
O2 is launching a new mobile phone network which it has dubbed as the first “people powered” service in the sector, reports mad.co.uk.

“The online SIM-only offer called giffgaff will aim to capitalise on the trend towards online content creation. The company says the more a customer gets involved, the more they will be rewarded with cheaper calls and texts.

For instance, members will be rewarded for referring the service to a friend or relative, creating user-generated marketing, or voting on business decisions.”

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(via textually.org)