Nokia’s MeraNokia (Majha Nokia in Marathi) is actually a Nokia Life Tools (NLT) application coded into the 2300 and 2323 handsets being used in the pilot. Farmers and villagers pay around Rs 2 per day, every 10 days, for the latest on crop pricing, weather, farming tips, among other things. All this is freely available on the net for those with PCs and Internet access. For the farmers, the mobile is the PC.
“Across India, the mobile revolution is passé by now and is just a matter of tracking the millions. (By the time you will be reading this, the number of mobile subscribers in India will have crossed 400 million, making it the world’s second-largest market.) But this very growth has put the fear of commoditisation into the hearts of the players. They need a differentiator. That differentiator is services.”
(via Open Gardens)