Covered are indoor positioning, location sensing, Traffic Works, Connected Home, personalised web widgets, MultiScanner, mobile journalism and NFC.
Apparently the old newspaper look, the accompanying bar soundtrack, and the down-to-earth working class accent by actor Ron McLarty have to “show how real some stuff that might seem unreal actually is” and to “plant new technology right into the palms of regular folks.”
Very gimmicky, if you ask me, with doubtful results. Who is this aimed at? Baby boomers? Kids? Working class geeks?
Well, according to Ross Lamont, one of the people behind the project, this “campaign is all about innovation”, with the main aim of “telling stories about the innovations going on inside Nokia”.