25 July 2007

Nokia Trends Lab

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Nokia Trends Lab
Nokia Trends Lab is the company’s new physical and virtual hub of mobility experiences. It seems very much set up as a co-creation initiative, with Nokia wanting to enable creative thinkers to push the boundaries of how to use mobility as part of their creative process.

Various experiments are formed within the ‘Nokia Trends Lab’ and indulge every creative discipline ranging from music, photography, film, and design.

Music Lab
Including all styles and genres, composer, Djs, producers, ring tone creators and sound designers.

Photography Lab
Including all styles and genres

Design Lab
Including software development, product design, fashion items, multimedia creation, graphics, interactive and web content, VJ, Illustration, installation design and lighting.

Film Lab
Including film photography, special effects, character design and animation, computer animation shorts and pop promos, documentaries and film installations.

In addition, there is Nokia Trends Lab Live, with live performances taking place in a number of European cities.

There are now Nokia Trends Labs in France, Germany, Italy and Lithuania.

The European Nokia Trends Lab seem to be a version two of an earlier Nokia Trends project with strong Latin-American roots. There are Nokia trends sites for Argentina, Austria, Brazil, Colombia, Europe, Mexico and Switzerland, and it is introduced as follows:

“Nokia Trends is an absolute hit with people in tune with the main trends in human and technological expression, bringing together both established and new artists.

Created in Brazil in 2004 and later exported to Latin American and European countries such as Mexico, France and Russia, Nokia Trends is an experience that proposes different ways of consuming and producing avant-garde art and music via electronic means – especially mobile ones.”

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