putting people first

by experientia
by experientia
10 March 2010

Nokia designers on their work

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putting people first
by experientia

Nokia Design
Izwan Ismail, a journalist at Malaysia’s New Strait Times newspaper, talked to Nokia’s top three designers — Nikki Barton, Younghee Jung and Robert Williams — to find out what it takes to come up with a winning mobile phone.

Nikki Barton, head of digital design at Nokia Design Studio, points out that a good design delivers the goods that are not only pretty to look at, but also work the way people want them to. […] “As all the models must be user-friendly, designers often spend hours observing how people all over the world use and interact with their phones. They then bring back their new insights to the studios.” […]

For Younghee Jung, her work as a phone designer is mostly about forecasting future trends, focusing on people. “People’s behaviour and motivation change slower than technology, but simultaneously guide its development,” says the research leader at Nokia Research Center. […]

For design manager Robert Williams, his work revolves around giving people a better mobile experience. He is responsible for creating the icons used on Nokia phones.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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