putting people first

by experientia
by experientia
16 May 2010

Nokia’s designs on Apple

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putting people first
by experientia

Nokia N8
As Nokia’s senior vice president of design and user experience, Marko Ahtisaari is the man charged with leading the software and hardware designers who must craft the challenger to the iPhone, BlackBerry and Android devices that the Finns have so far lacked, reports the FT’s tech blog.

“I still think the whole industry is missing a trick,” said Mr Ahtisaari during a meet-the-press session in London yesterday. “All the touchscreen interfaces are very immersive. You have to put your head down. What Nokia is very good at is designing for mobile use: one-handed, in the pocket. Giving people the ability to have their head up again is critical to how we evolve user interfaces.”

Given humanity’s growing fixation with staring at glowing rectangles, any innovation that helps improve off-screen interaction really would be “social change”, as Mr Ahtisaari puts it.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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