Motorola Mobility, which Google acquired in May, recently released new smartphones and reintroduced itself as the “New Motorola.” But what does that even mean? One thing is for sure: Motorola is not the same company that it was when it was riding the huge success of the first Razr in 2004.
In an interview, Jim Wicks, senior vice president for consumer experience design at Motorola Mobility, who has been with the company for 11 years, talked about the company’s design strategy and how it will change going forward.
“We established [our] design organization about 11 years ago. The whole point was to build one centralized design organization in the business, one that was very holistic in nature, that covered both the physical and digital disciplines of design of product.
For the physical design, we have within our groups industrial designers, surface engineers, advanced mechanical engineers, material scientists and trends forecasters. On the digital side we have user experience designers. Additionally we would have design researchers, and there are people who are engaged in ethnographic studies on automobiles and homes. They track how people use technology and identify some of the needs that are unmet at this stage.
That’s what our design group is, and we’re located in Chicago, California and Korea.”
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Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]