Virgin's purple plane
Artur Bergman recently had the opportunity to tour a Virgin America plane and was impressed with the attention to the user experience:

“The planes are brand new Airbuses equipped with leather seats, a generous seat pitch, and really big first class seats.

The entertainment system aboard is the highlight. Every seat is equipped with an in-flight entertainment device (IFE). Developed internally at Virgin America, the system is named Red and provides live satellite tv, movies, mp3s, games and plane-wide chatting. Yes, chatting. There is a general chatroom, a private invite channel for your friends, and direct user-to-user messaging. When watching television, you have the option to chat with everyone who is watching the same event. Talk about a brand new way to find someone to enter the mile high club with.

Most impressive is how integrated everything feels, from the website to the in-flight experience. If you build a playlist from the 3,000 mp3s on board, the reservation system will remember it and pre-load it the next time you board. Small touches like that are easy to implement if you have the right architecture and are bound to bring a smile to at least some customers.”

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(via Core77)