The Promise of Ubiquity report was commissioned by Internews Europe in order to help the media to understand the exciting potential, the incredible challenges and the perils of refusing to change. What kind of information services can be carried on the mobile now and in the next five years? Is the mobile viable as an information channel even when many new users may be illiterate? There may be few right answers, but author John West provides a roadmap on how to navigate through the brave new world of mobile telephony. West suggests a checklist of useful questions and of some best practices which have emerged so far.
Through interviews with leaders in the field – software engineers and designers, journalists, and businessmen – the book examines current and future trends, from the dominance of SMS texting to mobile Web, and suggests approaches on how media outlets can negotiate with network operators as well as decide what services to offer.