putting people first

by experientia
by experientia
5 June 2008

New report looks at economic benefits of mobile phones for those at the bottom of the pyramid

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putting people first
by experientia

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A new report, Perceived economic benefits of telecom access at the Bottom of the Pyramid in emerging Asia, takes a new look at the effect of mobile phones on the lives of people at the so-called ‘bottom of the pyramid.’

The report, published by LIRNEasia, states that although anecdotal evidence shows that mobile phones are economically beneficial to base-of-the-pyramid users, there is little empirical evidence to reinforce this claim.

The authors conducted a study on mobile phone usage in five Asian countries and used the results to analyze the benefits — economic and otherwise — of mobiles on users at the bottom of the pyramid.

- Read synthesis on MobileActive
Read report

If this topic interests you, be aware that LIRNEasia has many other projects and papers, including research on Teleuse at the Bottom of the Pyramid and Mobile2.0@BOP.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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