Il Servizio
The Domus Academy in Milan is launching a new Masters in Service Design.

“Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.

The Master in Service Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector.”

Led by Elena Pacenti, the Master program focuses on consumer services (B2C): from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.

The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas.

Domus Academy is also hosting a service design competition where prospective students can gain a scholarship.

Download the leaflet

(via Jeff Howard’s Design for Service)