17 September 2008

New IBM center to focus on social software

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putting people first
by experientia

IBM
Building on the momentum in social networking for business, IBM Corp. is opening the IBM Center for Social Software in Cambridge, Mass., to research and quantify the effects of social software on workplace productivity.

The center will bring together the area’s top minds in software development, social research and business formation to discover the next breakthrough application in Web 2.0 business software and persuade customers that the social software — which covers such things as social networks and user-generated content­ — was is a good investment.

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Here is the press release. More background can be found in The Boston Globe and on CNET News.

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