4 March 2008

New green online community for youth, by WWF, IUCN and Nokia

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connect2earth
Two of the world’s largest environmental organizations, WWF and IUCN, supported by Nokia, are launching today connect2earth.org for young people to tell the world what they think about the environment.

Gland, Switzerland, and Espoo, Finland (IUCN, WWF and Nokia) – A new online community where young people can have their say on the environment by uploading videos, pictures and comments is being launched today.

The site, www.connect2earth.org, will also allow people to rank other entries, discuss the issues that matter most to them, and share smart ideas and solutions from their own communities. Each month users will vote on a winner who will be rewarded with a Nokia mobile phone.

The overall winner, selected by a panel of prominent conservationists, will get the chance to participate in the IUCN World Conservation Congress in Barcelona this October and present his or her ideas directly to political, environmental and business leaders from around the world.

As mobile phones become an increasingly popular way to access the internet and online communities, the connect2earth site is optimized for using mobile phones to create short films, capture photos and submit comments.

Nokia press release | WWF press release

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