25 April 2006

New Berlin School of Creative Leadership

Be the first to share

Berlin School of Creative Leadership
This morning I interviewed (pdf, 100 kb) Prof. Dr. Pierre Casse, who is coordinating a conference for the IEDC-Bled School of Management (disclosure: a client of mine).

Prof. Casse recently became the academic dean of the brand new Berlin School of Creative Leadership.

The mission of the Berlin School of Creative Leadership at Steinbeis University Berlin is to become the world’s leading institute for quality executive education and research into creative leadership.

Founded by Michael Conrad (former Chief Creative Officer of Leo Burnett Worldwide), the school is aimed at top creative executives from the worlds of entertainment, media, advertising and marketing.

At its heart is the Executive MBA in Creative Leadership. This 18 month, part-time global program (80 days total) focuses on strategy, innovation, change management, and executive leadership skills. Coursework is designed to meet the needs of creative executives and inspire new management thinking about future communication and leadership practices. The program is organized into six two-week modules in Berlin, Chicago, New York and Tokyo.

By staging high profile international events – industry symposiums, global executive conferences for creative directors and executive leadership seminars and workshops – the Berlin School fuels open dialog within the creative community, tackling key issues such as new leadership practices.

The school works closely together with the Art Directors Club Germany and leading experts in international industry and academia. The Berlin School and the Executive MBA in Creative Leadership are affiliated with the Kellogg School of Management and the Medill School of Journalism through a formal partnership with the Media Management Center of Northwestern University.

In the interview, Prof. Casse mentioned explicitly the influence of Richard Florida and Thomas L. Friedman on the development of the school.

Be the first to share
19 April 2015
Nudging to improve public policy, health care and our relationship with technology
On Nudging In Public Policy By Alon M. August, University of Redlands (USA) April 6, 2015 This thesis examines nudging, a technique aimed at making individuals act, choose, and behave in the ways deemed rational by policy makers. …
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles