25 April 2006

New Berlin School of Creative Leadership

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Berlin School of Creative Leadership
This morning I interviewed (pdf, 100 kb) Prof. Dr. Pierre Casse, who is coordinating a conference for the IEDC-Bled School of Management (disclosure: a client of mine).

Prof. Casse recently became the academic dean of the brand new Berlin School of Creative Leadership.

The mission of the Berlin School of Creative Leadership at Steinbeis University Berlin is to become the world’s leading institute for quality executive education and research into creative leadership.

Founded by Michael Conrad (former Chief Creative Officer of Leo Burnett Worldwide), the school is aimed at top creative executives from the worlds of entertainment, media, advertising and marketing.

At its heart is the Executive MBA in Creative Leadership. This 18 month, part-time global program (80 days total) focuses on strategy, innovation, change management, and executive leadership skills. Coursework is designed to meet the needs of creative executives and inspire new management thinking about future communication and leadership practices. The program is organized into six two-week modules in Berlin, Chicago, New York and Tokyo.

By staging high profile international events – industry symposiums, global executive conferences for creative directors and executive leadership seminars and workshops – the Berlin School fuels open dialog within the creative community, tackling key issues such as new leadership practices.

The school works closely together with the Art Directors Club Germany and leading experts in international industry and academia. The Berlin School and the Executive MBA in Creative Leadership are affiliated with the Kellogg School of Management and the Medill School of Journalism through a formal partnership with the Media Management Center of Northwestern University.

In the interview, Prof. Casse mentioned explicitly the influence of Richard Florida and Thomas L. Friedman on the development of the school.

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