18 April 2012

Nest Thermostat: User-centered design is the best marketing

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I enjoyed the final paragraph of the Fast.CoDesign article on the second generation Nest Thermostat:

“Here’s a sense in which the Nest seems almost over-designed–all of this care for a one-time experience of screwing it in might seem excessive. But the fact is that user-focused design is also a form of good will–and a better sort of marketing than any ad could ever be. What happens if Nest starts creating all kinds of other products, for keeping track of your home or, hell, even managing your entertainment and utility bills? Consumers won’t forget the experience they had. And it will sell them on the next new thing.”

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25 May 2015
A Bauhaus-inspired, human-centered internet of things
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9 May 2015
Modernizing the US immigration system with user-centered design
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Intel anthropologist creates data processing tool for Quantified Self community
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1 May 2015
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Until now, the public dialogue about self-driving cars has centered mostly on technology, writes Michael Nees, Assistant professor, Lafayette College. The public’s been led to believe that engineers will soon remove humans from driving. Researchers …

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