Nathan Shedroff (bio), the pioneer in Experience Design, Interaction Design and Information Design, and the chair of the MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA, is looking back on 10 years of experience design.
“Let’s have more discussions about where we’re going. Experience design seems pretty stable, both in its scope and practice. We’re constantly adding to the knowledge and developing new tools to express the development and delivery of experiences to all involved with their creation. We’ve come a long way in ten years, sure, but every day environmental and biological sciences push forward our understanding of human behavior and the world we live in. This means we have new discoveries of how to design amazing experience still ahead of us . Designers need to learn more about designing sustainably, humanistically, and systemically. We need to further refine our techniques for design and customer research, enlarging our understanding of people past emotions and into values and meaning. We shouldn’t be afraid to go in these directions. Designing new experiences in new ways has a higher risk of failure, but also a higher risk of reward in greater impact and behavioral change.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]