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Ethnographic research by the Ericsson User Experience Lab, in collaboration with Trendethnography, aimed to discover unconscious behaviour related to health and to describe patterns of action.

The study looked at events or insights that resulted in change. These turning points are essential in our life stories as they give direction and emphasise the contrasts between before and after.

The post hints at an extensive study (which I would love to read), but in essence only contains some quick insights:
- The persons we met in the study often talked about their lives as two or more distinct parts
- Feelings of success and accomplishment are crucial to sustain an ongoing change
- People often try to make their change measurable and visible
- Routines are also important to maintain change

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