2 December 2007

Must see video: “We Think” vs. “The Cult of the Amateur”

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putting people first
by experientia

Marketing 3
M3, the Dutch marketing conference, was this year devoted to co-creation.

Keynote speakers were Charles Leadbeater (author of We-Think) and Andrew Keen (author of The Cult of the Amateur: How Today’s Internet is Killing Our Culture), arguing their “enemy” positions.

Future Lab‘s Alain Thys lets us know that the guys from Marketing3 have just uploaded the videos of both their keynotes and the very sparkling debate that followed their respective speeches.

The second video also contains their lively and entertaining verbal game of chess (starts at 00:22:00).

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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