putting people first

by experientia
by experientia
12 October 2011

Mr Cameron, it’s time to get the designers in

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putting people first
by experientia

Sitra meeting
Ageing populations and budget cuts mean devising a new social contract. So why not use real designers – it’s worked in Finland, asks Justin McGuirk, design writer at The Guardian.

“If a country has the best education system in the world, it could be forgiven for resting on its laurels. Yet Finland, which routinely tops the Pisa education rankings, refuses to do so. The country has other major issues on the agenda, such as how to become carbon neutral and how to look after the most rapidly ageing population in Europe. And when the nation wants to address these questions, it turns to Sitra, the Finnish Innovation Fund. Most governments have a cluster of thinktanks and policy groups at their disposal to tackle their country’s challenges. But what’s different about Sitra is that it uses designers.”

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(Disclosure: Experientia is consultant to Sitra.)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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