28 May 2010

Moving past user needs

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IIT DRC
Tara Mullaney (and not Allan Chochinov as erroneously reported earlier) has published her reflections on IIT’s 2010 Design Research conference on Core77.

Although there were about 30 speakers, Mullaney focuses on the contributions by Donald Norman, Rick Robinson (Elab), Doug Look (AutoDesk), Tim Brown (IDEO), Martha Cotton (gravitytank), Heather Fraser (Rotman DesignWorks), Eric Wilmot (Wolff Olins), Kim Erwin (IIT’s Institute of Design), Usman Haque (Pachube), Kevin Starr (Rainer Arnhold Fellows Program), and Cathy Huang (China Bridge International).

“What has been and always will be true about Design Research is its consideration of people. The future lies not in ignoring needs, but in broadening our horizons. We need to think about more than just insights. We need to be collaborators and co-creators not only with the companies we are designing for, but also the communities and individuals we are researching. The increasingly elaborate tools available to us will enable these connections to happen in both traditional fieldwork and through digital interactions. The present calls for new business models where design researchers will function as the translators between society and industry.”

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