Florida Coastal
“Like many businesses, law schools need a competitive edge,” writes Alison Trinidad in the Florida Times-Union.

“For the Florida Coastal School of Law, now 10 years old, part of that edge is found in its newly renovated, multimillion-dollar building on the Southside.”

“To guide the transition from cramped campus to state-of-the-art law school, Florida Coastal hired IDEO, a California company that designs products, services and environments for big-name clients like Apple Computer and Polaroid. IDEO is widely known to take an innovative approach to design, employing anthropologists and psychologists to work with architects and engineers. Its philosophy, which some call experience design, takes a holistic view of a problem and uses a multidisciplinary attack to resolve it.”

“IDEO couldn’t have been a better fit for Florida Coastal, which as the country’s first fully accredited for-profit law school, is pioneering in its own right. The driving idea was to look at the campus as an experience, rather than a building, and make sure the focus stayed on the students, said Peter Goplerud, dean of the law school.”

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