Next-Berlin

Last week I posted links to a few videos from NEXT Service Design, the European conference for designing digital services, which took place on 8 October in Berlin.

In addition to the presentations by Alexander Baumgart and Pedro Custódio, two more videos have now been uploaded:

Service Design – Are we still talking about this?
Chris Downs, Method
In its early days, service design had a clear and compelling purpose – to shift our addition from owning products in favour of services. Products were bad, the thinking went – they encourage greed, envy and waste. Services on the other hand, were good – they led to community, sustainability and fulfilment.
Ten years on, the technological landscape has fundamentally changed and today it is almost impossible to distinguish between a digital product and a service. Where does that leave service design? Most importantly, why are we still having this conversation?
In this talk, Chris explores design in a world where the old notions of product, service and brand are blurring. He argues how services of the future will be more like the services of the past and explains why you should never ever refer to him as ‘a consumer’.

How lean and service design methods can create innovative, digital products
Magnus Christensson, Socialsquare
Drawing upon the design, development and launch of a client project for Denmark’s largest online bookstore, Magnus will share some of his experiences and insights from applying lean startup & service design methodologies to build a client product and business that challenge the market.