putting people first

by experientia
by experientia
3 August 2010

Mobile youth activism around the world

Be the first to share
putting people first
by experientia

Mobile activism
A couple of years ago I wrote about Mobile Revolutions, a blog about mobile phones, youth and social change by Lisa Campbell Salazar.

The blog also supported TakingITMobile, an international study on youth mobile communications that she completed as a part of her Master of Environmental Studies at Canada’s York University. And her key findings are well worth taking a look at:

The fastest spreading communications technology the world has seen yet, mobile phones are rapidly changing the face of youth activism globally. TakingITMobile is a community-based research study conducted in partnership with the social network TakingITGlobal that examines how youth leaders across the globe (Campbell Salazar surveyed twenty countries) use mobile communications to create social change within their local communities and internationally. Survey participants (n = 565) paint a picture of the diversity of mobile youth activism around the world.

It was found that the majority of youth reported using their mobile phones to generate Citizen Media to share their message globally, mobilize protests, fundraise, educate their peers and spread solidarity.

TakingITMobile participants were passionate about a number of global issues, including the Environment (39%), Human Rights (36%), Poverty (28%), Health (24%), Peace (23.8%), HIV/AIDS (22.4%) and Violence (11.6%). While the most common mobile feature was Voice Calls (75%), TakingITMobile participants used a variety of mobile phone features, including Text Messages (46%), Web Browsing (38%), Social Media (27%), News (26%) and Photography (22%).

It was also discovered that youth who own smart phones are more likely to use their phones for activism (81%) than youth who don’t (71%). As well, females are much less likely (70%) to use their phones for activism than males. Youth ages 25-29 show higher levels of activism (84%) than youth in their teens (67%), early 20s (75%) and 30s (75%). GDP per capita was an influencing factor on both monthly costs, monthly average number of minutes used, number of SMS used and internet data used.

Overall it was found that participants from countries with high GDP per capita received cheaper services, with the exception of very high income nations such as Canada and the United States.

A number of barriers were identified for mobile youth activists, including cost of services (32%) cost of mobile phones (10%) as well as network coverage (9%) were the biggest barriers to accessing mobile phones.

Be the first to share
Related Article
20 December 2014
Why Mozilla conducts qualitative user research
"Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value," writes Bill Sellman, Lead User Researcher on Firefox. "The hype surrounding …
Related Article
16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate …
Related Article
8 December 2014
Understanding human behaviour to improve mobile research design
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month's MRMW Africa conference [Market Research in the Mobile World], in order to help attendees …
Related Article
5 December 2014
Using sensors in design research
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often …
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
27 November 2014
Intel, Tony Salvador, and design anthropology
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
8 November 2014
Society’s sandbox
Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. "Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles