9 February 2008

Mobile phone users shun new services

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putting people first
by experientia

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AppTrigger, the telecom application connectivity specialist, released new statistics revealing that more than half (57 per cent) of UK mobile phone owners use their phone for the same things that they did in 2003, despite 74 per cent believing that the services offered have improved.

The data also revealed that some mobile phone owners are using their phones for services beyond ‘just text and calls.’ Of those who use more advanced services, the following data emerged:

  • Within the youth market (16 – 24 year olds) 62 per cent said that they download music or games;
  • The ‘young careerist’ market (aged 25 – 34) said they are more likely to use their phones for PDA tools (diary, contacts and email) and checking websites (62 per cent and 69 per cent respectively);
  • The mainstream age market (aged 35-44) make commercial transactions with their phones (39 per cent said they conduct transactions such as topping up their balance);
  • The mature age group (45 to 55 year olds) were most likely to user their phones for checking websites;
  • Only 22 per cent of mobile phone owners in all age groups said they have used Location-Based Services (LBS)

Read full press release

(via UsabilityNews)

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