2 May 2006

Mobile computing in high-end retail

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LA Promotion handheld device
As mobile computing becomes increasingly popular in the fashion retail industry, challenges emerge pertaining to usability, system tailoring, and enhancing the manager-client user experience.

These issues were addressed at LA Promotion (a facility where selected clients can acquire products three months before the greater public) by an Avenue A | Razorfish team that conducted ethnographic-style observational research, interviewed stakeholders and conducted a usability audit of LA Promotion’s various systems.

The team translated their observations into a series of recommendations, requirements and first prototype, which are discussed in a paper, that was first presented at the dux05 conference and is now published in AIGA’s Gain: Journal of Business and Design.

The prototype focuses specifically on enhancing the mobile device used by managers as they guide clients through their LA Promotion experience.

Download case study (pdf, 761 kb, 8 pages)

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