Copenhagen Business School logo Eric von Hippel, professor at Massachusetts’s Institute of Technology, is to help Danish companies to utilise their customers’ innovative potential in the creation of new user directed products.

This will take place through the pilot project Danish User-Centered Innovation Lab, where he will take the first small step on the long road towards the realisation of the Danish government’s ambitious objective in collaboration with a group of researchers at Copenhagen Business School and a handful of Danish companies. The objective is to make Denmark a world champion in user-driven innovation.

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