MindLab is a Danish cross-ministerial innovation unit which involves citizens and businesses in creating new solutions for society. It is also a physical space – a neutral zone for inspiring creativity, innovation and collaboration.
They work with the civil servants in three parent ministries: the Ministry of Business and Growth, the Ministry of Taxation and the Ministry of Employment. These three ministries cover broad policy areas that affect the daily lives of virtually all Danes. Entrepreneurship, climate change, digital self-service, citizen’s rights, emplyment services and workplace safety are some of the areas they address.
Working with user-centred innovation requires a systematic approach to what needs to be investigated plus a wide variety of methodologies. MindLab’s methodologies are anchored in design-centred thinking, qualitative research and policy development, with the aim of including the reality experienced by both the public and businesses into the development of new public-sector solutions.
Their work is based on a process model which consists of seven phases: project focus, learning about the users, analysis, idea and concept development, concept testing, the communication of results and impact measurement.
MindLab is instrumental in helping the ministry’s key decision-makers and employees view their efforts from the outside-in, to see them from a citizen’s perspective. They use this approach as a platform for co-creating better ideas.
MindBlog, MindLab’s blog, is very rich in content and worth delving into. The keywords are: citizen-centred innovation, anthropological methods, service design, public development, communication, idea and concept development, innovation strategy and cross-institutional collaboration.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]