26 September 2008

Microsoft Research New England inaugural symposium

Be the first to share

Microsoft Research
On Sept. 22, 2008, Microsoft Research New England conducted an inaugural symposium in Cambridge, Mass., hosted by the Massachusetts Institute of Technology, to open an extensive collaboration with leading research institutions in the region.

The symposium included introductions to Microsoft Research and its New England lab, discussed the possibilities inherent in interdisciplinary research projects, and examined some of the ways that computing will enhance the sciences of tomorrow.

Two talks are very aligned with the themes of this blog, and can be viewed online:

Understanding Socio-Technical Phenomena in a Web 2.0 Era (video)
danah boyd, Fellow, Harvard Berkman Center for Internet & Society

Web 2.0 signals an iteration in Internet culture, shaped by changes in technology, entrepreneurism, and social practices. Beneath the buzzwords that flutter around Web 2.0, people are experiencing a radical reworking of social media. Networked public spaces that once catered to communities of interest are now being leveraged by people of all ages to connect with people they already know. Social network sites like MySpace and Facebook enable people to map out their social networks in order to create public spaces for interaction. People can use social media to vocalize their thoughts, although having a blog or video feed doesn’t guarantee having an audience. Tagging platforms allow people to find, organize and share content in entirely new ways. Mass collaborative projects like Wikipedia allow people to collectively create valuable cultural artifacts. These are but a few examples of Web 2.0.

Getting to the core of technologically-mediated phenomena requires understanding the interplay between everyday practices, social structures, culture, and technology. In this talk, I will map out some of what’s currently taking place, offer a framework for understanding these phenomena, and discuss strategies for researching emergent practices.

(via apophenia)

Designing Experience/The Experience of Design (video)
Bill Buxton, Principal Researcher, Microsoft Research

I have a personal mantra:

Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.

If I am right and that the real outcome of the exercise is the experience, then does it not make sense that the quality of that experience be front and centre in the conceptualization, design, and implementation of any product or service? Yet, the vast majority of technology-based products and services stand as testament that this is currently not the case. Unless we consciously take steps to change this situation, we risk losing the potential benefits that such products and services were intended to deliver. Furthermore, as we go further and further down the path of ubiquitous computing, the consequences of not doing so will become ever more serious.

Consequently, the intent of this talk is to address the nature of design, and how design thinking and practice can be integrated into our processes, and help address this situation. From the perspective of integration, we describe a process which is based on three interdependent and equally important pillars that must drive everything from day one: design, technology and business. The argument made is that if there is not a comparable investment, competence, and degree of innovation in each, from the start, then the endeavour will be seriously jeopardized.

In discussing this, we then drill down a bit deeper into what we mean by design. The argument made here is that, despite frequent claims to the contrary, everyone is not a designer; rather, design is a distinct profession, with a distinct practice, which is just as specialized and essential as engineering, for example.

The historian Melvin Kranzberg stated that technology is not good, it is not bad, but nor is it neutral. The whole point of this talk is to help us land more firmly and consistently on the positive side of the equation through an appropriate focus on users and experience through an improved appreciation of the role of design.

Be the first to share
27 November 2015
[Book] Research for Designers: A Guide to Methods and Practice
Research for Designers A Guide to Methods and Practice By Gjoko Muratovski - Auckland University of Technology, New Zealand and Tongji University, China SAGE Publications Ltd, January 2016 280 pages Abstract Design is everywhere: it influences how we live, what …
26 November 2015
How Nissan’s using anthropology to make autonomous cars safe
What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin "is here to teach autonomous cars how to behave". A design anthropologist based at …
26 November 2015
How brands design customer experiences of the future
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers, Macala Wright writes, not only expect great brand experiences, they believe they’re entitled to them. This is …
12 November 2015
Open call for social impact business ideas and start-ups in Italy
Rinascimenti Sociali ["Social Renaissances"], the first accelerator of social knowledge and entrepreneurship in Italy, launches Foundamenta, a call exclusively dedicated to new business ideas and start-ups generating social impact. Our call is aimed at selecting …
12 November 2015
Interview with John Thackara: how to thrive in the next economy
On the occasion of the U.S. launch of his new book, How to Thrive in the Next Economy: Designing Tomorrow's World Today, John Thackara sat down with Core77's Allan Chochinov to talk about the book, …
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
5 November 2015
Customer journey mapping is at the heart of digital transformation
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles