putting people first

by experientia
by experientia
27 October 2008

Microsoft goes far afield to study emerging markets

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putting people first
by experientia

Microsoft India
The New York Times reports on a nine-person team at Microsoft Research India that assesses whether quirky ideas can make technology useful to those who have heretofore lived without it.

“A nine-person team at Microsoft Research India […] approaches the technology of emerging markets in unconventional ways. These computer scientists say they have the freedom to forget about PCs and software altogether as they tackle problems. Most often, they rely on a mix of sociology and empirical testing to see whether quirky ideas can make technology useful to those who have heretofore lived without it.”

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