MEDX
Microsoft’s User Experience design team, working within the company’s Mobile and Embedded Devices division, spends part of its time generating new hardware concepts for mobile phones and other devices, not limiting itself to Microsoft’s customary focus on software.

It also studies user behavior and works on design from the outset of product development — not as a procedural afterthought.

The mobile division’s User Experience Team is made up of 23 people in Redmond and five in Beijing. It includes various types of designers, strategists, ergonomists, ethnographers, sound engineers, artists and usability experts, among others.

Apart from hardware concepts, the team is working on future versions of the Windows Mobile software. That includes not only the next release, but those farther out. About 80 percent of the team’s work is on projects that will be on the market in three to five years.

The group moved this summer into an unusual space, dubbed the Mobile and Embedded Devices Experience design center, or MEDX.

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