24 March 2012

mBCC Field Guide for Developing Mobile Behavior Change Communication Programs

Be the first to share

The “mBCC Field Guide: A Resource for Developing Mobile Behavior Change Communication Programs,” is a new tool that helps users guide the design of mobile applications for health and provides insights about what works in mobile behavior change communication is now available. Compiled by Abt Associates, examines what is known about the power of mobile communication tools to influence health behaviors for consumers and health care providers. The guide was developed under the auspices of the mHealth Working Group, a global health forum established in 2009 for members to provide and share guidance on mHealth implementation. It is supported by the United States Agency for International Development’s Knowledge for Health project.

Mobile behavior change communication (mBCC) is defined here as the use of mobile phones to promote behavior change. This definition encompasses health and clinical behaviors for clients and health providers (e.g., reminders to take a pill or quizzes to improve health workers’ counseling skills) rather than operational behaviors (e.g., shifting from a paper-based survey to a mobile survey).

The primary audience for the mBCC Field Guide is practitioners experienced in developing BCC strategies who are considering employing mobile solutions but need guidance on key issues and on questions to consider in the design process. Evidence-based examples and tools are highlighted wherever possible, although we recognize that few programs have published impact or outcome data.

The authors hope that this Field Guide will be a “living document.” We welcome your feedback and suggestions for improving the guide’s usefulness. We plan to issue updated versions as mobile platforms and the evidence base evolves. Contacts and references to relevant organizations and resources are noted wherever possible to facilitate communication and collaboration. Please use the evaluation form at the end of the guide to provide specific comments and recommendations.

Be the first to share
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …
23 March 2015
Doctors are now inviting patients to help design their own medical treatment
In many hospitals and clinics around the [USA], oncologists and surgeons simply tell cancer patients what treatments they should have, or at least give them strong recommendations. But [at UC San Francisco], under a formal …
23 March 2015
UK report on consumer problems in the mobile phone market
Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for stronger consumer protections. From the executive summary: "The mobile phone market …
22 March 2015
Why face-to-face contact matters in our digital age
Psychologist Susan Pinker on the importance of face-to-face contact in our era of disbanded families and virtual connections. "Research shows that people who feel socially disconnected are at a greater risk of dying young – especially …
18 March 2015
The considerations and limitations of feedback as a strategy for behaviour change
The considerations and limitations of feedback as a strategy for behaviour change Garrath T. Wilsona, Tracy Bhamraa & Debra Lilleya, Loughborough Design School, Loughborough, UK Published online: 12 Mar 2015 - Taylor & Francis Design for Sustainable Behaviour …
18 March 2015
The smartphone society
Just as the automobile defined the twentieth century, the smartphone is reshaping how we live and work today. Boston University sociology lecturer Nicole Aschoff explores it aLL. Half way down her leftist criticism of how the …
16 March 2015
Workshop_40/Wild energies: wind, fire and people in movement
For those in Torino: Workshop_40/Wild energies: wind, fire and people in movement Conducted by Marguerite Kahrl e Marjetica Potrč Friday, March 20 3.30 - 5.30, meeting with stakeholders Saturday, March 21 10.00 - 4.00, Participatory design in groups In …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles