19 March 2007

MBA in Design and Innovation Management

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putting people first
by experientia

Ferris College of Business
Europe was first in starting graduate programmes on design and management, first with the Zollverein School of Management and Design in Germany and later on with the 180º Academy in Denmark. Now also the USA is getting in on the act.

Kendall College of Art and Design of Ferris State University and Ferris’ College of Business have partnered to establish the first Master of Business Administration degree in the USA with a concentration in Design and Innovation Management.

The new MBA responds to the increased awareness of the importance of design and innovation in business. The program uniquely combines the resources of a college of business with a college of art and design.

By embracing design thinking and collaboration the Design and Innovation Management concentration focuses on training future business leaders with the mindset and skills to build and sustain innovative and creative organizations.

Read press release

(via Design Directory Monday Morning Must Read of Core77/Business Week)

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