1280-Empathize-Like-A-Doctor-Design-Like-An-Entrepreneur

James Oliver Senior and Adam Dole, resp. designer and business planner at Mayo Clinic, argue that health-related apps often fail to take into account any understanding of medicine.

“At Mayo Clinic, we work on inter-disciplinary product teams that include designers, strategists, health care professionals, technology partners, and most importantly patients. Yet even with designers embedded inside Mayo Clinic, we routinely encounter wicked problems (problems that are impossible to solve because of unclear or changing requirements) when it comes to implementing solutions into clinical operation. Driving product development towards better health care outcomes requires the coordination of many aspects of the health-delivery system.”

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