In his presentation “Design Is In Your Hands,” Matt talked about developing products and learning from mistakes, and shared the lessons that his company grappled with during the design and production of their first major product, writes Andrew Crow on the Adaptive Path blog.

Matt talks about how smart products bring their own design challenges. Internet-connected devices and plastic filled with electronics behave in unexpected ways: what does it means for a physical thing to side-load its behaviour, or for a toy to have its own presence in your social network? What we’ve learned about user experience on the Web is a great place to start: social software, adaptation, designing for action creating action — these are principles familiar on the Web, and still valuable when design is not on the screen but in your hands.

Matt’s story is important, writes Andrew, for anyone who is developing new products and experiences – physical or digital. Being selective about your innovation and looking for the one thing that your customers can get excited about is a guiding product development principle that we can all remember.

Watch talk

A lot more videos can be found on the home page of UX Week 2009.