His talk was titled “From Attention to Engagement: The Transformation of the Content Industry.”
Digital technology has increased competition for audience attention, increased audience control of media, and fragmented the mass audience. But the same technology that threatens traditional business models is also providing new data streams and new ways to define, measure, and monetize audience attention. The media/entertainment sector, which traditionally has derived value from distribution, is finding new currencies to price advertising and discovering data mining as a profit center.
Kaplan, founding director of the Norman Lear Center for research on entertainment, media and society, explored the impact on the attention economy of new metrics for the audience.
Marty Kaplan was also a recent guest on the acclaimed Moyers & Company television interview programme, hosted by veteran journalist Bill Moyers. Kaplan talked about how big money and big media have coupled to create a ‘Disney World’ of democracy.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]