2 October 2007

Marko Ahtisaari on the Blyk user experience

Be the first to share

Marko Ahtisaari

Mobi Ad Network has published an interview with Blyk’s Marko Ahtisaari where he talks about the design of the service, user testing, targeting and personalisation.

Blyk – the first completely ad-supported MVNO – launched this week in the UK market. There has been a lot of controversy about Blyk’s innovative business model – providing free SMS messages and voice minutes in return for watching ads. Blyk services will be limited to their target 16 to 24 year old demographic, and they plan to recruit their subscribers on campus and through viral invitation.

Marko Ahtisaari is a key member of the Blyk team, responsible for the user experience as well as brand design and development. In this interview, Marko talks about the special advertising formats that Blyk will use, and explains why Blyk actually has to think more like a media company and less like a mobile operator.

Read interview

Be the first to share
5 May 2015
Intel anthropologist creates data processing tool for Quantified Self community
When data can be both individual, and potentially aggregated across many people, who does and does not have a say in what “the data” ultimately means? A thought provoking piece by Dawn Nafus, an anthropologist …
1 May 2015
The most important part of self-driving cars will be human control
Until now, the public dialogue about self-driving cars has centered mostly on technology, writes Michael Nees, Assistant professor, Lafayette College. The public’s been led to believe that engineers will soon remove humans from driving. Researchers …
30 April 2015
Human+Machine Futures forecast map
This year, the research focus of the Institute for the Future (IFTF) is on Human+Machine Futures, the blurring lines between human and machine, natural and artificial. What happens when technology allows us to automate just …
30 April 2015
Designer and researcher: the new creative partnership
In the 20th Century creating a close partnership between copywriter and art director led to a creative renaissance in advertising. In the 21st century the relationship between designer and researcher will do the same, argues …
30 April 2015
UX in the era of the Internet of Things
As we develop smarter “things”, we’ll have to more smartly research and design them for their human environments, writes Ted McCarthy, XD researcher at ThoughtWorks. "Technology notoriously runs many times faster than government, and we need …
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
10 April 2015
We are citizens, not mere physical masses of data for harvesting
The deal we have struck with the information society over the extent to which our lives are shaped and our privacy invaded requires urgent renegotiation, argues law professor Julie E Cohen at the annual Law …
7 April 2015
[Book] Practical Empathy
Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 featured in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles