putting people first

by experientia
by experientia
8 June 2012

Mark Vanderbeeken: The English language innovation bias

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putting people first
by experientia

Experientia partner Mark Vanderbeeken wrote an article on the dominance of the English language in the discourse of innovation and the bias that this creates.

This dominance of English language in the discourse of innovation carries with it an accompanying perspective of Europe, both in terms of stereotypes and in terms of relevance (or lack of) to the Anglo-Saxon world. This often puts European businesses and countries at a serious disadvantage that they are too little aware of, and are hardly addressing. But it also disadvantages businesses in the English-speaking world, which are perhaps not aware that they are receiving an abbreviated picture of innovation in Europe. This article is about the non-English disadvantage and what we can do about it.

> English article (thank you, Bruce, also for the splendid introduction)
> Italian article (thank you, Riccardo)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

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