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[A number of] museums are busily implementing a variety of forms of ubiquitous (a.k.a. pervasive) computing to assist customers. […]

What the museums learn about things such as delivering personalised multimedia content to mobile users, luring visitors to lesser-known exhibits and identifying how people react to interactive surroundings will help create applications for retail, entertainment and other industries.

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(via Institute for the Future’s Future Now blog)