Bonnier R&D, the research unit of Bonnier, the publisher of Popular Science, invited the designers from BERG London on a corporate collaborative research project into the experience of reading magazines on handheld digital devices.
“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”