9 February 2007

LIFT07: the private is invading the workplace, not the other way around

Be the first to share

LIFT 07
Bruno Giussani (interview) reports on a LIFT conference panel on "dealing with technological overload", that included Stefana Broadbent, head of the User Adoption Lab at Swisscom , Fred Mast, professor of cognitive psychology at the university of Lausanne, and Nada Kakabadse, professor at Northampton Business School; moderated by Matthias Luefkens (interview), media manager at the World Economic Forum.

Broadbent contributes some interesting reflections:

“I’m seeing much more the arrival of the private into the workplace than the workplace into the private sphere. What we are seeing through empirical research is that people are increasingly using IM, e-mail and SMS to keep in touch with their group/family/friends/community, and it’s becoming an expectation to be able to keep our social network alive, and be plugged into it, over work time.”

Giussani comments that, paradoxically, Broadbent is observing and measuring this the country – Switzerland – where the roots of protestant work ethic are.

“She asks who in the room checks private e-mail at work, and all hands go up (although it’s not clear where the border of private and public is). People are happy to be able to continue to bring their social life/network along wherever they go. There is something in the type of channels people are using.

The most fascinating discovery I [i.e. Bruno Giussani] have made this year: a reduction of voice and increase in written channels (SMS, IM, e-mail, tagging, blogging). Everybody expected that with Skype people would be speaking for hours a day, but that’s not happening. It’s more engaging, you have to commit more, you can’t multitask – while requires less commitment, and you can multitask.

I ask Stefana whether rather than to tech the addiction is maybe to social relations: to friends and family and colleagues and where they are and what they do and what they think. In the research we do, she answers, we ask people to keep a diary of whom they communicate with and how. People that are not heavily online, their average number of contact is about 20. People that are online, it goes to 70 upwards. The difference is obviously that the cost of maintaining contacts decreases. 20 is what you can handle with a one-to-one channel; as soon as you add asynchronous channels, we can handle more.

How do we unplug, asks the moderator? Stefana: that’s not a theme. If I unplug, I lose my social intelligence. We looked at small companies, and the availability and reachability of their employees. There was a radical difference between startups and more established companies. The people in the latter can switch the phone off, or answer tomorrow; the former felt they had to be reachable at all time.”

Read full story

Be the first to share
1 August 2015
Nissan’s place-based design process
Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how …
31 July 2015
Service Design in Consumer Banking: the challenges and opportunities
Last month the people from Irish UX consultancy Frontend Design looked at the UX revolution in healthcare and how changes in that sector are moving towards putting the customer at the centre of the service. …
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
22 July 2015
The student experience and the future of the library
Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …
18 July 2015
Why does Tinder work? A biological anthropologist explains…
Users of the dating app assess potential partners in much the same way as neanderthals did, according to anthropologist Dr. Helen Fisher, a biological anthropologist at Rutgers University. "Tinder is nothing new," says Fisher. "It’s just …
18 July 2015
LSE anthropologist: microcredit only adds to poverty
Far from being a panacea, small loans add to poverty and undermine people by saddling them with unsustainable debt, argues anthropologist Dr. Jason Hickel of the London School of Economics: What’s so fascinating about the microfinance …
18 July 2015
An anthropologist on the Photoshop team
Almost two years ago, the Photoshop team pivoted to focus its energies and resources on design features and workflows. To be successful, the team needed to understand trends in design and tools, as well as …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles