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Amanda L. Goodman is the User Experience Librarian at Darien Library in Connecticut. In this article for UX Magazine, she writes about her experience as a librarian in the USA:

“Across the country, libraries are providing services and crafting experiences that make patrons’ visits meaningful and pleasurable. The focus has changed from providing books and reference services to user experience—a change that has been partially facilitated in recent years by the economic downturn.

User experience is an important tool for libraries to employ against a number of competitors like bookstores and at-home Internet access. Libraries have taken this as an opportunity to provide services that are not available elsewhere. The strategy to focus on users and their needs has earned libraries strong support from the public as demonstrated by a recent Pew Internet study: an overwhelming 91% of Americans “say public libraries are important to their communities.”