In his article, Lamantia draws heavily on the work by Nicole Lazzaro, a leading games researcher and design consultant.
“Emotion is one of the most powerful elements of an experience, and also the most difficult to design. Yet games regularly inspire intense emotions, drawing players into the experience they offer, and making these experiences enjoyable and memorable.
With the best games, these feelings endure long after we finish playing. Plainly, interaction designers who want to better understand how to inspire emotions could learn a lot from games.”