The language of learning today is full of references to “softness” and “openness.” Software, soft skills, soft performance, and the softening up of school knowledge go hand-in-hand with open source, open access and open educational resources in much current thinking about networked learning. How might this softening and opening up of the language of networked learning influence how learners think, perceive, feel and act? The emerging field of behaviour change theory suggests new ways in which networked technologies might be used as a form of pedagogical persuasion to influence and shape learners’ behavior, even at the unconscious or irrational level.