When anthropologist Natalie Hanson was asked last year to contribute to a new book called The Handbook of Business Anthropology, edited by Rita Denny and Patty Sunderland (who also wrote Doing Anthropology in Consumer Research, 2007) wrote a chapter about Lean and User Experience, because she feels that this is a critical trend for user experience professionals to understand.
As a sneak preview to the chapter, she shares (an earlier incarnation of) the methods part of the chapter.
Natalie Hanson is a trained anthropologist (with PhD from Temple University) working in the business world. Currently she is the Associate Principal for User Experience at ZS Associates. In her previous role at SAP, she served as a global Senior Director of Strategic Programs and User Experience in the Operations Board area. She founded the acclaimed anthrodesign listserv in 2002. Now in 2013, the list has nearly 3000 members (including social scientists, designers, and many others) who engage in dialogue both online and in person at local gatherings.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]