10 May 2006

LeadUsers.nl

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putting people first
by experientia

LeadUsers.nl
Philips-owned LeadUsers.nl (site in Dutch only) has just completed its second lead user-centric project, which was all about discussing the quality of sleep, reports Trendwatching.

The site has been active since August 2005, and aims to bring together lead users (those consumers that face the needs that will be general in the marketplace, but face them months or years ahead of the rest of the marketplace, and are positioned to benefit significantly by obtaining a solution to those needs) to discuss various topics of interest to both Philips and participants. The aim is to research which new innovative product solutions could best address the needs of these users.

The first topic of discussion and research was video telephony: a number of participants received the latest in video telephony equipment to be tested at home. A new topic will be announced shortly.

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