25 May 2012

Journal of Business Anthropology

Be the first to share

The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological and related research in business organizations and business situations of all kinds. On the website you will find the Published Issues as well as Reviews of literature relevant to the field. The journal also publishes Field Reports and Case Studies as they are submitted.

Vol 1, No 1 (2012)

Editorial: What’s in a Name? – Editors’ Introduction to the Journal of Business Anthropology (pdf)
Brian Moeran, Christina Garsten

Anthropology and Business: Influence and Interests (pdf)
Marietta L. Baba
The premise of this article is that the expansive domain of business, as expressed in its market-transaction based, organizational, and institutional forms, has influenced the development or “making” of anthropology as a discipline and a profession for the better part of a century (i.e., since the 1920s). The influences were reciprocal, in that making anthropology played a role in forming the industrial order of the early 20th century and established precedents for the interaction of anthropology and the business domain that continues into the contemporary era. Anthropologists acknowledge that the time has come for our discipline to attend to business and its corporate forms and engage them as legitimate subjects of inquiry, and this suggests that it would be prudent to examine the ways in which business is focusing upon anthropology, and the potential implications of such attention. Throughout this article, the term “business” will refer to private firms as members of an institutional field, meaning “organizations that in the aggregate, constitute a recognized area of institutional life”. Over time, this field has attracted prominent academic researchers (as will be discussed herein), who may become intellectual “suppliers” to businesses, and thus part of the field. Therefore, the term “business” may include any organization or individual that is part of the field, including academic suppliers (see also discussion section). To reflect the scope and complexity of the institutional field, the term “domain of business” may be used interchangeably with “business”.

Horizons of Business Anthropology in a World of Flexible Accumulation (pdf)
Allen W. Batteau, Carolyn E. Psenka
Classically, anthropology supplied a cultural critique, by contrasting the Noble Savage to contemporary institutions and exposing the effects of structures of authority. This understanding of humanity was expanded a hundred years ago by Boas’s embrace of cultural and linguistic variety within a common humanity. Similarly, the classical role for business anthropology and other forms of applied anthropology has been to identify areas in contemporary enterprises and institutions where improvements could be made. Today anthropologists’ engagement with the contemporary world of business in a régime of flexible accumulation is expanding our understanding of the human project, interrogating the régimes of value and extension whose scale is global and whose scope penetrates to the deepest levels of consciousness. Using contemporary ethnographic insights from the authors and other anthropologists, this article suggests an enlarged understanding of and direction for business anthropology at the frontier of anthropology that uses classic anthropological approaches to investigate the sites where new human possibilities are being assembled and created.

Close Encounters: Anthropologists in the Corporate Arena (pdf)
Melissa Cefkin
The corporate encounter invites casting an anthropological gaze on the objects and practices of corporate worlds. This article delineates three perspectives of the anthropologist on this encounter: (1) with the things corporations make (products and services), (2) with the way they make them (acts of production), and (3) with organizational imperatives (corporate forms). This examination draws specifically on the work of those who operate from within the corporate arena by referencing papers from Ethnographic Praxis in Industry Conference (EPIC). Corporate actors, in turn, seek more nuanced views on human experience and aim to exploit the “people” and “practices” dimensions of their existence and have turned to anthropologists in the process. A brief exploration of the hopes and disjuncture that help shape the encounter from the point of view of anthropologists’ interlocutors inside the corporation rounds out this examination of the anthropologists’ corporate encounter.

Organization Theory Meets Anthropology: A Story of an Encounter (pdf)
Barbara Czarniawska
This text briefly depicts the history of an encounter between anthropology and organization theory in the Anglo-Saxon literature in the period 1990-2010 as seen by an organization scholar. In focus are some stable characteristics and some changes in this relationship, against the background of wider developments in societies and in social sciences. The article ends with suggestions concerning future possibilities of combining the insights of the two fields in a fruitful and interesting way.

Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory (pdf)
Annamma Joy, Eric Ping Hung Li
Since Miller’s (1995) ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as anthropology, sociology, media studies, critical studies, and feminist studies; overlapping foci bring theoretical innovation to studies of human behaviours in the marketplace. In this paper, we provide asynthesis of CCT research since its inception, along with more recent publications. We follow the four thematic domains of research as devised by Arnould and Thompson (2005): consumer identity projects, marketplace cultures, the socio-historic patterning of consumption, and mass-mediated marketplace ideologies and consumers’ interpretive strategies. Additionally, we investigate new directions for future connections between CCT research and anthropology.

Be the first to share
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
3 April 2015
Opportunities for UX innovation in wearables
Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). "Understanding user behaviors, attitudes, and lifestyles is the …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
2 April 2015
Podcast interview with ethnographer Tricia Wang
In this week's Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing "data-driven decision …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles