8 September 2009

Josephine Green and Ezio Manzini featured in Philips magazine

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Chulha
From pyramids to pancakes
The era of elitism, top-down management and deterministic ideals is over. We are now living in an age of social innovation and sustainability that opens up the future to the many, not just the few. Mass consumerism has given way to mass creativity, which is transforming how we think about and how we engage with the world around us. It is a transformation that Philips Design’s Josephine Green calls the ‘Pyramids to Pancakes’ model, in which the hierarchical 20th century has given way to the flattened, more co-creative 21st.

A few words with Ezio Manzini
Ezio Manzini, Professor of Industrial Design at Politecnico di Milano, Director of the Research Unit Design and Innovation for Sustainability and coordinates the Masters in Strategic Design and Doctorate in Industrial Design programmes. He works on strategic design and design for sustainability, with a focus on scenario building and solution development. He has written several books on product-service systems and sustainability.

On structures and relations, real and virtual
As we are changing and transforming the world, we look for something capable of organizing everything within it, something that configures all its components into meaningful relations.
By Andreas Fruchtl, Director Strategic Futures Design

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