17 June 2010

Jon Kolko on design that changes human behavior

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Jon Kolko
As part of its “Future By Design” series, Forbes Magazine interviewed Jon Kolko, associate creative director at Frog Design and founder of the Austin Center for Design, on how a “well-crafted product can make the world a better place.”

Forbes: What do you think constitutes good design?
Good design is design that changes behavior for the better. I think it needs to take into account the context of the environment, of the human condition, the culture and then attempt to make the things you do–make us do them better, make us do better things. It encourages us to change the way that we live.

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