putting people first

by experientia
by experientia
2 August 2005

John Thackara critisises the EU’s “tech first” approach

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putting people first
by experientia

Doorsheader
John Thackara, director of Doors of Perception, just posted a critical comment on how the EU’s innovation and research programmes put an emphasis on tech rather than on people.

For instance, the EU’s Information Society Technologies programme contains, according to Thackara, “a lot of tech but not much soc”. Thackara points out that, despite the programme’s intention to ‘address the main European societal challenges’, “the advisory group that interprets that statement, ISTAG, consists wholly of Big Tech and Big Research interests” and that “proposals that don’t put tech at their centre have little chance of success”.

Thackara finishes his comment by advocating a more inspiring approach that locates “technology within a range of new ways to organise our daily lives” and not make “tech the starting point”.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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