1 September 2012

John Payne on his Occupy Wall Street ethnography

Be the first to share

A few weeks ago, Tricia Wang asked John Payne, a principal of Moment, to write a guest post on Ethnography Matters about his ethnographic field work on Occupy Wall Street.

John had facilitated a 2 and half day course of ethnographic fieldwork on Occupy for designers and blogged a series of 3 very thoughtful posts about the experience, which are now reposted on Ethnography Matters, with this new introduction:

“Successful adoption of products (physical or digital) relies heavily on an individual’s ability to judge appropriateness, usefulness and ease-of-use. As a practicing designer, I have long employed an ethnographic approach to better understand the people and organizations my firm designs for, to give them products that not only address their needs, but that also actually make sense in their everyday lives.

As any reader of this blog knows, ethnography has proven invaluable at getting beyond “user needs,” to reveal the shared attitudes, values, goals, and practices that influence decisions about adoption and ongoing use. But the influence of cultural factors on product design are sorely lacking from the discussion of user experience.

To address that challenge, last fall I taught a workshop on ethnography as applied to user experience design for the New York chapter of the IxDA. We took as our research site Liberty Square, a.k.a Zucotti Park, ground zero to the Occupy Wall Street movement and spent a cold winter afternoon there, visiting, observing, and engaging with the occupiers in their two month old encampment. Our goal, to determine what, if any, design interventions would improve their ability to communicate and coordinate their protest.

The post that follows was originally a three-part discussion presenting ethnography to an audience of designers and describing what we learned from our afternoon there, the ideas that emerged from our analysis, and the value that ethnography brings to user experience work.”

Be the first to share
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
26 March 2015
Sensemaking in organizations: Reflections on Karl Weick and social theory
Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our …
26 March 2015
How would drivers’ habits change in self-driving cars?
University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan's Research Center in Silicon Valley to find out how people use their cars. The project entitled …
24 March 2015
Ethnographic research drives IKEA’s global success
In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles